LITE+CYCLE

LITE+CYCLE
The first luxury scented candle to use 100% pure plant ingredients with 100% transparency. The brand went through three distinct packaging iterations that elevated it through innovation, environmental awareness, and elegant functional design.
PROJECT ROLES
FOUNDER + CREATIVE DIRECTOR, BRANDING + PACKAGING DESIGN, PRODUCT DEVELOPMENT, ON-SET ART DIRECTION, BRAND VOICE, DIGITAL DESIGN DIRECTION
PACKAGING DESIGN HIGHLIGHTS
MUSHROOM PACKAGING The first in the beauty / fragrance space to use home-compostable mushroom packaging at retail showcasing bio adapation, and sustainable material innovative.
STRIKE-ABLE LID The candle lid is a functional object that not only extinguishes the candle but also functions as a striking surface for a strike-anywhere match. The custom mandala design was created to be an additional, and evocative, branding element.
HAND WRAPPED PILLAR CANDLES
The hand wrapped pillar candles, used the least amount of waste possible. Packaged in 100% recycled and recyclable paper, and printed with soy ink, there is vritually no packaging left behind. To further eliminate extra packaging I designed the closure to be an extension of the candle wick, that tied the package together. Topped with a scented disc, for at retail testing.