PROJECT

LITE+CYCLE
In 2012 when home fragrance was dominated by synthetics and beauty was busy greenwashing natural claims, I founded a brand grounded in transparency, ethics, and 100% pure plant ingredients. The result redefined wellness through design introducing the first home-compostable mushroom packaging in beauty and earning recognition from Sephora, Anthropologie, Vince, and The Detox Market, with features in W Magazine, InStyle, Martha Stewart, Allure, and Oprah.

SCOPE OF WORK

FOUNDER + CREATOR
CREATIVE DIRECTION
BRANDING + PACKAGING DESIGN
CREATIVE PRODUCTION
PRODUCT DEVELOPMENT
FRAGRANCE DEVELOPER
MARKETING ASSETS
MARKETING STRATEGY
SALES PRESENTATIONS

PRODUCT + PACKAGING INNOVATIONS

Mushroom Packaging – First in beauty and fragrance to debut home-compostable mushroom packaging, showcasing sustainable material innovation.
Strike-Anywhere Lid – A functional candle lid that doubles as a striker and extinguisher, featuring a custom mandala design as a signature brand element.
Hand-Wrapped Pillar Candles – Minimal-waste design using 100% recycled, recyclable paper printed with soy ink. The wick extended into a tie closure topped with a scented disc for in-store testing.

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