Great art direction is memorable. In today’s fast culture, getting people to slow down, notice and be moved, is challenging. I have experience creating genuine and resonating deliverables:

BRANDING
PACKAGING DESIGN
PHOTOSHOOTS
ON SET DIRECTION
STYLING
MARKETING CAMPAIGNS
GRAPHIC DESIGN

The brand, the story, the most important impression to be made. There are multiple facets and metamorphoses to a brand. I have over 15 years experience working with brands at all stages to create, produce, pivot and strengthen an ethos, for memorable impact.

INNOVATION
LOGO DESIGN
PACKAGING DESIGN
BRAND GUIDELINES
MARKETING MATERIALS
PITCH DECKS
GRAPHIC DESIGN
PHOTOSHOOTS
CONTENT CREATION
SOCIAL MEDIA DIRECTION
PRODUCT EXTENSIONS

I have over 15 years experience making products standout with points of interest, great merchandising elements, material stories, innovative concepts, and overall thoughtful engaging design.

CONCEPT
DESIGN
DEVELOPMENT
PRODUCTION MANAGEMENT
PROJECT MANAGEMENT
BUDGET MANAGEMENT

I have launched multiple clean beauty brands from idea to shelf.

NATURAL FRAGRANCE
SCENTED CANDLES
CLEAN BEAUTY
MARKET RESEARCH
INGREDIENT RESEARCH
PRODUCTION MANAGEMENT
PROJECT MANAGEMENT
BUDGET MANAGEMENT

As someone who as started two small businesses and led them to the finish line, I understand all the ins and outs of getting a product to market, and then keeping it there. I am able to structure teams, talk through existing collections, innovate on extensions, provide forward thinking ideas, and facilitate galvanizing marketing strategies.

GROWTH IDEATION
TEAM BUILDING
LEADERSHIP
GREENING BUSINESSES
RE-FORMULATING FOR WELLNESS
RE-PACKAGING FOR SUSTAINABILITY
GOAL CLARIFICATION
COLLECTION REFINEMENT
BRAINSTORMING
MONEY SAVING SOLUTIONS
BRAND DEFINE + REFINEMENT