Services

In today’s fast culture, getting people to slow down, notice and be moved, is challenging. I have experience creating genuine and resonating deliverables.

With a deep background in brand building through strategy and story telling, I’ve developed visual identities, packaging and supporting design that is distinctive, and instantly recognizable. From logos to full visual systems, brand books, and brand touchpoints, the goal is always connection, clarity, cohesivness and conversion.

Sometimes you just want a pretty box, I know! And… it can help to have guidance with common pitfalls, sustainability and merchandising resonance. With over 20 years designing packaging for the beauty, fragrance, and wellness industry, I have helped products stand out with press-worthy design, avoid costly production pitfalls, honor sustainability goals, and stay efficient from concept to shelf.

I’ve been in the trenches with shopify running my own business and maintaining other brands. I manage backend updating and digital design. I know what is needed for conversion and visual appeal. I guide visual direction and site evolution so everything feels cohesive, and easy to navigate. I collaborate with a team of developers and ad specialists to help your brand strategically evolve not just exist.

Think of me as a Producer and an Art Director in one. Concept to completion is my expertise. With a deep understanding of photography and storytelling, I produce product and lifestyle photography and video designed to capture attention and inspire action. Content is created for social, e-commerce, and digital platforms with both narrative and conversion in mind. I have an incredible roster of talent to pull from and know how to get things done on budget and on time.

Item descriptionI create and manage email marketing for small brands. Taking on the campaign planning, and design execution by utilizing data to execute marketing that feels personal while driving measurable sales. I collaborate with Klavyio specialists who audit and keep your brand’s emails flowing through automated sequences, that keep conversions flowing.

I have worked with enough startups and small businesses to know it’s a tough road when you need help focusing your strategy. I partner with founders to sharpen positioning, align creative and business goals, and support smarter, more sustainable growth. The focus is always on momentum that’s manageable and meaningful. I don’t just stop at advice, I know how to implement it!

I have created full turnkey products for companies as large as Anthropoligie to small start-ups. Managing budgets, timelines, and creative assets. I can get anything made. Idea to shelf. I can also guide brands through sourcing, formulation direction, packaging decisions, and launch planning. Strong organizational and production oversight keep complex moving parts aligned, and realistic goals on point.