PROJECT
LURK FRAGRANCES
In 2009 when natural skincare was just beginning to be recognized, and fragrance lagged far behind, I co-founded and creatively directed a brand that merged pure perfumery with art-forward design. The result was a distinctive, contemporary approach to scent that cultivated a loyal following and earned ongoing recognition for its originality.
SCOPE OF WORK
CO FOUNDER + CREATOR
CREATIVE DIRECTION
BRANDING + PACKAGING DESIGN
CREATIVE PRODUCTION
FRAGRANCE DEVELOPER
PRODUCT DEVELOPMENT
MARKETING ASSETS
MARKETING STRATEGY
SALES PRESENTATIONS